Privacy Policy

1. Who we are

Undiluted is a trading name of Distos Group Limited, a company registered in England and Wales.

Company number: 17234807

Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

ICO registration number: ZC164496

Distos Group Limited is the controller of personal information processed in connection with Undiluted.

If you have questions about this Privacy Policy or how we use your personal information, you can contact us through the contact form on undiluted.com/contact.

2. Information we collect

The information we collect depends on how you interact with Undiluted.

Information you provide to us

This may include:

• your name;
• email address;
• company, job title or professional information;
• information you provide through our contact form;
• information contained in correspondence with us;
• press releases, documents or other files you submit;
• information you provide when subscribing to a newsletter or other communication; and
• any other information you choose to provide.

Please do not send sensitive or confidential personal information through our website unless it is necessary and appropriate to do so.

Newsletter and communications information

If you subscribe to our newsletters or other communications, we may collect:

• your email address and other information supplied when subscribing;
• the date, time and source of your subscription;
• your communication preferences;
• whether emails have been delivered or opened; and
• links you interact with in our communications.

We use this information to deliver our communications, manage subscriptions and understand how our content is being used.

Website and technical information

When you visit our website, we may collect technical and usage information such as:

• IP address;
• browser and device type;
• operating system;
• pages visited;
• referring website or source;
• approximate geographic location;
• time spent on pages;
• interactions with the website; and
• information collected through cookies or similar technologies.

For more information, see our Cookie Policy.

Editorial and professional information

As a publisher covering venture debt, growth credit and related markets, we may collect and process information about people in their professional or business capacity.

This may include names, job titles, organisations, professional history, involvement in transactions, public statements and other information relevant to our reporting, research or analysis.

We may obtain this information from sources including:

• company websites;
• regulatory and public records;
• company filings;
• press releases and announcements;
• professional profiles;
• interviews and correspondence;
• industry sources;
• other publications; and
• information submitted to us.

Our reporting may identify founders, executives, investors, lenders, advisers and other people where their identity is relevant to the subject being covered.

3. How we use your information

We may use personal information to:

• operate, maintain and improve Undiluted;
• respond to enquiries;
• review news tips, press releases and other submissions;
• produce journalism, research, analysis and other editorial content;
• send newsletters and communications you have requested;
• manage subscriptions and communication preferences;
• understand how our website and content are used;
• protect the security and integrity of our website;
• prevent fraud, misuse and other unlawful activity;
• administer commercial relationships with advertisers, sponsors, suppliers and other partners;
• comply with our legal and regulatory obligations; and
• establish, exercise or defend legal claims.

4. Our lawful bases for processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Consent

For example, where you subscribe to receive a newsletter or other marketing communication.

You can withdraw your consent at any time, including by using the unsubscribe link contained in our emails.

Legitimate interests

We may process information where it is necessary for our legitimate interests and those interests are not overridden by your rights and interests.

These interests may include:

• operating and improving Undiluted;
• producing and distributing journalism and business information;
• responding to enquiries;
• understanding our audience;
• maintaining the security of our services; and
• developing commercial relationships.

Contract

We may process information where necessary to enter into or perform a contract with you or your organisation.

Legal obligation

We may process information where necessary to comply with applicable law.

Journalism

Certain provisions of UK data protection law contain specific rules and exemptions relating to processing for journalistic purposes. Where applicable, we may rely on those provisions when processing personal information in connection with our editorial activities.

5. Newsletters and marketing communications

If you subscribe to an Undiluted newsletter or other email communication, we will use the information you provide to send the communications you have requested.

You can unsubscribe at any time using the link provided in each marketing email.

We may retain limited information after you unsubscribe where necessary to ensure we respect your preference not to receive future marketing communications.

We do not sell our newsletter subscriber list to third parties.

6. News and other submissions

If you submit a press release, news tip, document or other information to Undiluted, we may use the information you provide to assess, research and potentially report on the subject of your submission.

Submitting information does not guarantee that we will publish or respond to it.

Unless otherwise agreed with us, you should not assume that information submitted through our general website forms will be treated as confidential.

7. How we share information

We may share personal information with third parties that help us operate Undiluted, including providers of:

• website hosting and infrastructure;
• email and newsletter delivery;
• analytics;
• contact form and email delivery;
• security and fraud prevention;
• file storage;
• customer relationship management tools; and
• professional services such as legal, accounting or technical support.

Our current providers may include:

• Vercel for website hosting and infrastructure;
• Beehiiv for newsletter delivery and subscription management;
• Resend for transactional email and contact form delivery; and
• Plausible for website analytics.

We may also disclose information where required by law, in connection with legal proceedings, to protect our rights or the rights of others, or as part of a sale, restructuring or transfer of our business.

We do not sell personal information.

8. International transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable data protection law. Depending on the destination and provider, this may include reliance on an adequacy regulation or appropriate contractual safeguards.

9. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, reporting and operational requirements.

Retention periods vary depending on the information and why we hold it.

For example:

• newsletter subscription information may be retained while you remain subscribed and for a reasonable period afterwards;
• enquiries and correspondence may be retained where relevant to our business records;
• records relating to commercial relationships may be retained for the period required for legal and accounting purposes; and
• information used for published journalism or our editorial archive may be retained for longer where there is an ongoing journalistic, historical or public-interest reason to do so.

We periodically review the information we hold and delete or anonymise information that is no longer required.

10. Cookies and analytics

We use cookies and similar technologies where necessary to operate our website and, where applicable, to understand how it is used.

Some technologies may not require consent where an exemption under applicable law applies. Where consent is required, we will ask for it before using the relevant technology.

You can find more information about the technologies we use and your choices in our Cookie Policy.

11. Your rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate information;
• ask us to delete your information;
• restrict how we use your information;
• object to certain processing;
• receive certain information in a portable format; and
• withdraw consent where processing is based on consent.

These rights are not absolute and may be subject to exemptions or limitations, including where information is processed for journalistic purposes.

To exercise your rights, contact us through undiluted.com/contact.

We may need to verify your identity before dealing with a request.

12. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve them.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator responsible for data protection.

Further information is available at ico.org.uk (opens in a new tab).

13. Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no system for transmitting or storing information can be guaranteed to be completely secure.

14. Links to other websites

Our website contains links to third-party websites and services.

We are not responsible for the privacy practices of those third parties. You should review their privacy information when visiting their websites.

15. Changes to this policy

We may update this Privacy Policy from time to time as Undiluted develops or where legal or regulatory requirements change.

The latest version will always be published on this page, together with the date it was last updated.