Cookie Policy

1. What are cookies?

Cookies are small pieces of information that websites can store on your device when you visit them.

Websites may also use similar technologies, including local storage, pixels, scripts and tags. In this policy, we refer to these collectively as "cookies and similar technologies".

They can be used for purposes such as making a website function, remembering preferences, understanding how a website is used and measuring the effectiveness of advertising.

2. How we use cookies

We keep our use of cookies and similar technologies to a minimum.

We may use them for the following purposes.

Strictly necessary technologies

These are required for the website to function properly or to provide a service you have requested.

They may be used for purposes such as:

• website security;
• preventing abuse;
• managing network traffic;
• remembering privacy choices; and
• enabling forms and other essential website functionality.

Where these technologies are strictly necessary, we do not ask for your consent to use them.

Analytics and statistics

We may use analytics technologies to understand how visitors use Undiluted.

This can include information such as:

• the number of people visiting the website;
• which pages and articles are viewed;
• how visitors reach the website;
• how long visitors spend on pages;
• general device and browser information;
• approximate geographic information; and
• website performance information.

We use this information to understand our audience and improve the website and our content.

Where our use of analytics falls within an applicable statutory exemption, we may use those technologies without consent. Where required by law, we will ask for your consent before using analytics technologies.

Where we rely on the statistical purposes exemption, the information is used solely to produce statistical information about how the website is used with a view to improving it, and you will be provided with a simple way to object.

Advertising and marketing technologies

We do not currently use advertising or retargeting technologies unless stated in the table below.

If we introduce technologies that track visitors for advertising, retargeting or similar purposes, we will obtain consent where required before using them.

3. Technologies currently in use

The technologies used on Undiluted may change as the website develops.

At launch, we use the following:

4. Third-party services

Some functionality on Undiluted may be provided by third-party services.

These services may process information or use cookies and similar technologies in accordance with their own privacy policies.

Third parties we use may include:

• Plausible for website analytics;
• Vercel for website hosting and infrastructure;
• Google Tag Manager for analytics and tag management;
• LinkedIn Insight Tag for advertising on LinkedIn
• Beehiiv for newsletter subscriptions and delivery; and
• Resend for transactional email and contact form delivery.

Not every service listed above necessarily stores or accesses information on your device.

5. Your choices

Where a cookie or similar technology requires consent, it will not be used until you have provided that consent.

You can also control or change your cookie preferences by deleting cookies through your browser settings. Blocking certain technologies may affect how some parts of the website work.

6. Changes to this policy

We may update this Cookie Policy as our website, technology providers or legal requirements change.

The latest version will be published on this page with the date it was last updated.

7. Contact us

If you have questions about our use of cookies or similar technologies, contact us through undiluted.com/contact.

Undiluted is a trading name of Distos Group Limited.

Company number: 17234807

Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ