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Alex Price

Founder & Editor

Alex Price is the founder & editor of Undiluted. Having previously built and sold an agency and media business to a debt financed roll up, he launched Undiluted in 2026. Alex talks with lenders & advisors across the growth debt ecosystem daily, tracking the news and trends shaping the market.

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  • Terms & Structures

    Revolver vs term loan

    A practical comparison of revolving credit facilities and term loans for growth companies, from drawdowns and repayment to working capital, runway and refinancing risk.

    8 min read26 Aug 2026
  • Raising Growth Debt

    Negotiating a growth or venture debt facility

    A founder-friendly framework for negotiating growth debt and venture debt across pricing, drawdowns, repayment, covenants, security, warrants and operating flexibility.

    8 min read26 Aug 2026
  • Terms & Structures

    Events of default

    A practical guide to the clauses and issues that can put a growth debt or venture debt facility into default, the rights they create and the protections founders can negotiate.

    8 min read26 Aug 2026
  • Terms & Structures

    PIK and cash-pay interest

    Understand payment-in-kind interest, cash-pay interest, compounding and how growth credit facilities can combine different forms of interest.

    6 min read26 Aug 2026
  • Raising Growth Debt

    Choosing a venture debt or growth credit lender

    How to compare growth debt and venture debt lenders across capital certainty, total cost, structure, flexibility, reputation and follow-on capacity.

    7 min read26 Aug 2026
  • Terms & Structures

    Drawdowns and tranches

    Understand growth debt and venture debt commitments, tranches, availability periods, milestones, drawdown conditions and fees on undrawn amounts.

    6 min read26 Aug 2026
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